As a Cosmo editor and retail therapy enthusiast (no, I won’t apologize for it), you can bet that my makeup bag is filled to the brim. (If you’re a chronic BeautyTok watcher, you can probably relate.) Recently, though, I’ve been a lot more intentional with what makes it into my bag—especially while traveling. Why carry excess items when you can have a few truly versatile ones that amp up your look? And TikTok’s latest viral find from Sephora fits the bill to a T. Introducing: the Sephora Collection Cream Lip Stain.

SEPHORA COLLECTION Cream Lip Stain Liquid Lipstick

Cream Lip Stain Liquid Lipstick

SEPHORA COLLECTION Cream Lip Stain Liquid Lipstick

$15 at Sephora
Credit: Sephora

I’m not the only one who is running to press checkout on the retailer’s site. The $15 product is capturing the hearts of many (and taking over my For You page). In addition to being matte, it’s also praised for being long-lasting, lightweight, and deliciously creamy. This very consistency is what makes it so great to grab a brush and carefully apply around your eyes.

TikTokers can be seen applying the lipstick as an eyeliner, contour, and (less surprising but just as impressive) a gorgeous matte lipstick. And believe me, the results are amazing. See for yourself!

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Although this viral video features the shade Pretty Auburn, there are over 72 (!) options to choose from, and the possibilities are endless. If you’re going for a pink or red shade, instead of using it as contour, this would also make a truly stunning blush. On the flip side, a brown pick can give your jawline or cheekbones the dimension you’re craving. Yeah, consider me sold.

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Daisy Maldonado
Associate Shopping Editor

Daisy Maldonado is an associate shopping editor at Cosmopolitan who loves writing about fashion trends, must-have beauty products, and digital culture. When she's not writing, you can almost certainly find her shopping (she knows her credit card numbers by heart) or obsessing over celebrity news. Although she’s acquired an extensive closet over the years, her favorite item she owns is a Harry Styles Love On Tour hoodie she purchased at his concert in Manchester. Daisy's work has appeared on Refinery29, The Daily Beast, E! News, Allure and more. Keep up with all of her chaotic travels, NYC life and fashionable moments on her Instagram.