While most of the economy is going to shit, over in the sex-toy industry, things have been, well…explosive (so sry). People have been buying vibrators like toilet paper, making retailers like Lelo, Lovehoney, and PinkCherry see up to 250 percent spikes in sales.

They’ve sold, no joke, more than 1 million toys since March. Let that sink in. Or maybe you don’t need to, since a solid chunk of Cosmo readers— already a very sex-positive bunch, love yas—bought their first-ever sex toy during quarantine.

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Most women who added to their sex-toy collection amid quarantine spent between $31 and $60 (and 9 percent dropped more than $101).

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The percentage of women who have invested in a new sex toy during quarantine.

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185 percent: Lelo’s recorded uptick in sales between March 2020 and June 2020.

Which just makes sense, and not only because literal city governments in places like NYC and D.C. officially recommended masturbation as the safest form of physical intimacy during the pandemic. (Also on NYC’s rec list: glory-holing, aka having sex through a wall. Yep.) Another Cool Thing: Sex-toy companies are spreading their new wealth. B-Vibe, purveyor of butt-centric products, donated UV-C sanitizing bags to hospitals.

One Condoms shifted its lube production lines to make hand sanitizer and worked with rubber suppliers to help get more PPE like gloves made. So props to these businesses for keeping frontline workers protected—and the rest of us safe and sated at home.

Whether you’ve already filled out your stash or you’re just now catching up (go for it, bb, no time like the present!), we’re here to help you navigate this new terrain with this guided tour: which playthings have been the most popular during lockdown, how to spot a counterfeit toy (the sad downside of online shopping *sigh*), and more.

Show Me The Data

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The most common reasons people bought a sex toy during quarantine.
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And a glimpse at popular (and chic) sex-toy brand Dame’s growth, compared to the same months in 2019.
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Textured Toys

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Dame Pom

Silicone and flexible to fit perfectly in the palm of your hand. $90, dameproducts.com

Shop Now

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BlowYo Textured Stroker

A penis sleeve to make masturbation or giving handys even more fun. $30, lovehoney.com

Shop Now

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Pink Pleaser

Veined like a bag of supermarket shrimp, with clitoral nubs at the base. $20, adameve.com

Shop Now

Suction Vibes

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Satisfyer Pro 2 Next Gen

The most wallet-friendly suction toy. $55, babeland.com

Shop Now

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Lelo Sona 2

The bougiest-looking version out there. $118, lelo.com

Shop Now

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Womanizer Liberty

Teeny, cute, and with a clamshell cover. $100, pinkcherry.com

Shop Now

Best Suction Vibe

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Shop Now Satisfyer Pro 2 Next Gen, $55, Babeland

New Takes on Classics

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Magic Wand Rechargeable

The cordless version of the Cadillac of vibrators. $130, babeland.com

Shop Now

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Tiger Vibe G5

A ridged rabbit with a wide tip, clutch for clitoral or prostate play. $140, babeland.com

Shop Now

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Greedy Girl Rabbit

A rechargeable rabbit with a flat base so you can stand it up on your nightstand like the objet d’art it is. $90, lovehoney.com

Shop Now

Best Rabbit Vibe

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Shop Now Soraya Wave, $250, Lelo

Remote-and App-Controlled Vibes

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We-Vibe Couple's Unite

A wearable design made specifically for partnered play. $100, pinkcherry.com

Shop Now

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Panty Pleaser Vibe

The most discreet panty vibe for teasing fun. $100, lovehoney.com

Shop Now

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F1s Developer Kit

A penis sleeve you can code and customize. Also included: fingerless gloves for hornily fast coding?? Love. $169, lelo.com

Shop Now

Best Bullet Vibe

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Shop Now Zee Vibrator, $30, Dame Products

5 Splurges Proven to Be *Worthy* Upgrades

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LONGER CHARGE

The Bougie Bullet holds a two-hour charge—that’s two times longer than a standard rechargeable toy’s battery. $135, babeland.com

Shop Now

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DEEPER PENETRATION

The Big Boss has 7! Inches! Of! Insertable! Length! (Compared to an average of 4.5 inches.) $140, goodvibes.com

Shop Now

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PRETTIER

The Rosebud Aurora plug is made out of lightweight onyx-colored aluminum and adorned with a crystal. I mean…! $76, babeland.com

Shop Now

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QUIETER

The Womanizer Premium is virtually un-hearable, and the motor turns off as soon as it’s not in contact with the body. $199, babeland.com

Shop Now

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MORE POWERFUL MOTOR

The Doxy Die Cast Wand houses a powerfully rumbly 9,000 rpm (which is, like, 143 mph). $235, babeland.com

Shop Now

source: sex-toy educator Lisa Finn

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Jessica Pettway

According to our own Cosmo data, 94 percent of you wouldn’t be able to tell the difference between a counterfeit and the real deal (and 77 percent didn’t even know fakes were a thing!). Sadly, phonies don’t just lurk in the shadows on the deep, deep interweb—they’re touted openly on product marketplaces like Amazon and eBay. Plus, They! Look! The! Exact! Same! As! The! Real! Things!

Obviously this is bad for multiple reasons, the main one being that lack of regulations in the sex-toy industry = lots of sus products going in and around your privates, says Marie Aoyama, marketing director at Tenga toys. And since counterfeit versions are most commonly made up of phthalates, aka chemicals that are linked to cancer (plus a laundry list of other things), that’s something you really don’t want.

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Knockoffs made out of phthalates also tend to be more porous, which means they are nearly impossible to fully sanitize (hi, yeast and bacterial infections). And you’ll be lucky to find an honest “made out of” ingredients list in any of these false product descriptions, since no regulations means no fact-checking.

Basically, what you might consider a “good deal” is actually a crap product that can easily overheat or stop working right away. So let’s put you onto some maje red flags to look out for. (And btw, if, let’s say, “your friend” accidentally finds herself with a counterfeit toy, tell her to return or recycle it via SexToyRecycling.com. It’s also okay to leave a brutally honest review.)

Be v wary if...

  • IT’S CHEAP AS FUCK.

Look to reputable sites like Babeland and Lovehoney to compare costs. “If the price seems too good to be true, it probably is,” says Shay Martin, co-owner of Vibratex.

  • THE PRODUCT NAME OR DESCRIPTION IS NOT QUITE RIGHT.

“Counterfeit companies usually don’t have the resources to do language checks for packaging,” says Aoyama.

  • WHEN MADE OUT OF SILICONE, IT’S MISSING VERBIAGE LIKE:

“100 percent body safe,” “medical grade,” or “food grade,” which is how the industry most commonly labels safe silicone, says Martin.

  • IT SMELLS LIKE CHEMICALS WHEN YOU OPEN THE PACKAGE.

This would most likely mean unsafe silicone or vinyl is being used, says Martin.

  • IT FEELS LIGHT AND HOLLOW.

FYI, solid plastics—the ones you want—are usually labeled “ABS,” which should look and feel solid, advises Martin.

A Peek Inside a Knockoff

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source: Josh Deitcher, Operations Director for Vibratex

If you’ve made it this far—both in this story and in this shitstorm of a year—then you deserve to join in on all the sex-toy-buying fun and get yourself something pretty. Go ahead, buy the one that caught your eye — you know you want to.

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Carina Hsieh
Sex & Relationships Editor

Carina Hsieh lives in NYC with her French Bulldog Bao Bao — follow her on Instagram and Twitter • Candace Bushnell once called her the Samantha Jones of Tinder • She enjoys hanging out in the candle aisle of TJ Maxx and getting lost in Amazon spirals. 

Headshot of Taylor Andrews

Taylor is one of the sex and relationship editors who can tell you exactly which vibrators are worth the splurge, why you’re still dreaming about your ex, and tips on how to have the best sex of your life (including what word you should spell with your hips during cowgirl sex)—oh, and you can follow her on Instagram here.